29 Mar What is SEO and Why Does a Business Need it?
Perhaps someone does not know:
SEO promotion, search engine optimization is the promotion (promotion) of a site in organic (non-advertising) Google and other search engines (Bing, Yahoo, Yandex, Rambler, etc.) by keywords that search engine users request.
Search engine optimization includes the following activities:
A comprehensive SEO audits
The audit is an important step towards successful website promotion. The intensive work of specialists is aimed at increasing traffic, and also allows you to increase the number of customers and increase conversion.
During the SEO audit, it is possible to achieve the following results:
- detect and fix technical errors in the operation of the web resource;
- correct content for better conversion, text perception;
- implement worthwhile solutions;
- adjust the strategy for getting links.
Compiling a semantic core
allows you to define keywords and concepts for a specific topic. In the future, they are taken into account in the semantics of page content; correct use in texts affects the result of the issue.
We are convinced that the semantic and semantic core are identical concepts, and we are guided by this principle in our work.
Technical optimization of the site
Allows you to constantly monitor the state of the web resource and promptly make the necessary technical changes to it, including referring to the algorithms of search engines.
The main goal of the work is to improve interaction with search engines. With a competent and complete approach, it is possible to achieve the maximum full indexing of site pages.
A comprehensive approach includes eliminating site errors, customizing URL page views, redirects, working with a sitemap and robots.txt file.
Building the link mass
provides a high result in the search engine results. Crowd marketing increases traffic and allows you to form a positive information field around the customer’s site.
As a result, the growth of a positive reputation, an increase in conversion and sales popularity. Your brand becomes recognizable, more and more customers come to the site, ready to place an order.
is one of the key business processes for any business, and in the 21st century, due to global digitalization, this process is moving to the Internet.
By the end of 2019, several dozen types of effective online promotion are widely used.
Today there are many ways to promote on the Internet:
- social networks;
- contextual advertising;
- CPA networks;
- e-mail newsletter;
- SEO optimization
SEO promotion and contextual advertising
SEO is one of the oldest types of online advertising, which appeared back in the 90s (as soon as search engines appeared directly), and became very popular in the CIS at the end of the 2000s (especially after the 2008 crisis) and early tenths.
But since 2014-15, due to the growing popularity of social networks and chats, entrepreneurs began to underestimate search engine optimization and search advertising, preferring targeting in social networks and SPAM in Viber.
The marketing advantage of search engine and advertising
As we found out at the beginning of the article: search engine optimization is a type of online advertising.
If you open any textbook on marketing, you can predict the effectiveness of any advertising by its properties:
is a property of advertising, showing to how many audiences we can deliver an advertising message to, how many people will be able to interact with it.
For example: if this is an advertisement in an elevator of a residential building, then the coverage of the advertising message will be several hundred people who use this elevator, and if the advertisement appeared on the central TV channel in prime time, then its coverage can reach several million people.
is a qualitative indicator of the concentration of the target audience within the audience to which the advertisement is applied.
For example: if you advertise a sale on Lawyer’s Day and place it in a courthouse, the target audience concentration will be very high, since 90% of court employees (except for watchmen and cleaners) have a legal education, and the main visitors are lawyers, lawyers, prosecutors, and police officers.
Accordingly, if the same ad is placed in a kindergarten building, then the likelihood of “hitting the target audience” is also possible, since some of the parents who take their children may have a legal education, but the concentration of such an audience will be very low, hence low affinity.
is the adherence of the ad message to the audience’s expectations.
What to keep in mind: If we are showing an ad for a luxury product to low- or middle-income audiences, the effectiveness of this ad is likely to below. Since, despite all the advantages of the product, it will not meet the expectations of this target group due to its high cost.
I think that’s enough theory!